Cartersville, Ga., June 2, 2025 – At NeoCon 2025, Shaw Contract will debut its highly anticipated entry into a new product category, porcelain and ceramic, marking a bold expansion of its holistic flooring portfolio. Alongside this launch, the brand will showcase a range of new innovations across soft and hard surfaces, reinforcing its commitment to sustainable design, material performance, and spaces that support well-being. Taking place June 9–11 at the MART in Chicago, visitors are invited to experience Shaw Contract’s latest offerings in Showroom #1014, where each product tells a story of thoughtful design and responsibility to both people and planet.

“At Shaw Contract, we’re constantly evolving to meet the diverse needs of our clients, and NeoCon 2025 is a powerful expression of that vision,” said Carrie Edwards Isaac, Vice President of Marketing. “From groundbreaking introductions in porcelain and ceramic to forward-thinking solutions from multiple flooring categories, this year’s product highlights strengthen Shaw Contract’s place in the market as a design leader with an unwavering commitment to staying ahead of the curve in terms of on-trend visuals and sustainability
goals. We’re excited to offer our clients more ways to create beautiful, high-performing spaces that check all their boxes.”

Porcelain + Ceramic

Shaw Contract’s entry into the porcelain category pushes the boundaries of surface design through cultural storytelling, material innovation and emotional resonance. Stellar evokes a futuristic terrain of ambition and discovery. Tempo + Pulse translate rhythm into form, blending vibrant energy with geometric flow. Bask + Dusk explore the emotional spectrum of light—sunlit warmth and twilight depth. Aria reinvents Carrara marble with expressive veining and nostalgic textures. Petra + Arbor ground design in the raw elegance of concrete
and wood. Interact brings surfaces to life through dimensional geometry and shifting light. The Coexist collection draws from Japanese raku pottery, celebrating imperfection, balance, and cultural heritage. Its three-dimensional textures and serene palette reflect a journey of growth, honoring tradition while embracing the future. Together, these collections offer a multi-sensory experience that transforms surfaces into stories—uniting innovation, craft, and connection.

Coexist

Coexist is more than a series of carpet tiles—it’s a catalyst for social impact. Designed to adapt to various spaces, from intimate corners for focused solitude to expansive areas for collaborative engagement, these tiles transform any environment into a community thread that weaves individuals into a shared tapestry of experiences. The collection’s tactile surfaces and abstract, organic textures create a welcoming ambiance that encourages conversation, creativity, and meaningful connection. This collection is a tribute to the coexistence of contrast while contributing to spaces in a way that feels both familiar and exciting, and nurturing a shared sense of place.

ColorLink LVT

The ColorLink LVT Collection celebrates the spirit of color: what it evokes and how it makes us feel. With a vast palette that harmonizes beautifully with any product in the Shaw Contract portfolio, use it to foster collaboration, evoke nostalgia, create a sense of belonging and link people and spaces together in endless combinations.
With a subtle nod to grasscloth textiles, ColorLink LVT is a modern, abstract, linear design. The 8-inch x 48-inch plank format lets you play with brights and layer neutrals in a variety of installations.

Texture Study

Texture Study is a brand-new broadloom collection that illustrates how spaces blend community, hospitality and well-being to serve a broad spectrum of needs, incorporating holistic, new ideas and approaches for achieving interconnected and inclusive health that considers the whole person: body, mind, spirit and emotions. Inspired by the timeless beauty of traditional textiles—tweeds, bouclé, and chunky knits—Texture Study broadloom styles, Homespun Thread and Cozy Layer, are the perfect foundation for luxurious spaces.

NeoCon Events

Shaw Contract will offer daily coffee meetups in the morning and afternoon happy hours on Monday and Tuesday of the show. The annual Shaw Contract party will be held on Monday, June 9, from 5:30 PM to 9:00 PM at The Old Post Office in a rooftop meadow overlooking Chicago. The evening will celebrate the company’s 40th birthday, and the team invites attendees to raise a glass to the power of design and the vibrant design community.

“Since 1985, we’ve been designing a brighter future, and what better way to celebrate than by catching up with old friends and forging new relationships?” Edwards Isaac noted.Shaw Contract will welcome attendees to its showroom, #1014, offering personalized experiences with product innovation and design inspiration. For additional information, please visit shawcontract.com.