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New Collection: Flourish

Press Contacts:

Jenna Rehberg

SLOAN PR

jennar@hellofromsloan.com

202-836-3141


Kelly Blevins

Communications Manager

kelly.blevins@shawcontract.com

423.902.7322


FOR IMMEDIATE RELEASE


Shaw Contract Introduces Flourish: A Soft Surface Collection Inspired by Vibrant Aging, Designed for Connection


Cartersville, GA — February 2026 — Shaw Contract today announced the launch of Flourish, a soft surface flooring collection created for senior living and community-centered environments. Inspired by perennial gardens and the idea of aging vibrantly, Flourish is designed to support spaces where older adults can feel connected, comfortable, and engaged throughout every stage of life.


What is Flourish?


Flourish is a coordinated flooring collection available in both carpet tile and broadloom, giving designers and operators flexibility to create cohesive interiors while meeting the practical demands of senior living environments.


Who is it for?


Flourish was developed specifically for senior living communities and shared spaces where durability, comfort, safety, and ease of maintenance are essential.


“Flourish reflects a broader shift in how we think about aging,” said Reesie Duncan, Vice President of Global Design at Shaw Contract. “Rather than designing spaces that feel clinical or limiting, we focused on creating environments that feel layered, welcoming, and full of life—places that support independence, dignity, and connection.”


Designed for Real-World Senior Living Needs


Flourish combines design versatility with performance-driven construction options:

    • Carpet tile styles allow for selective replacement, efficient installation, and long-term maintenance flexibility
    • Broadloom options support warmth, comfort, and visual continuity across shared spaces
    • Select styles are available with Ultraloc® MB backing, a breathable, waterproof top-down moisture barrier that passes the British Spill Test and supports demanding senior living conditions
    • Styles are designed to coordinate seamlessly with 5mm LVT, enabling transition-free installation across spaces


“Our goal was to help designers and operators create continuity across entire communities without sacrificing performance,” Duncan added. “Flourish supports both aesthetic consistency and operational efficiency.”


Sustainability and Material Health Built In


Flourish carpet tile styles are manufactured in a carbon neutral facility and made with EcoSolution Q100® nylon, containing 100% recycled content. 


The collection includes:

    • Third-party verified Environmental Product Declarations (EPDs)
    • Cradle to Cradle Certified® Silver verification
    • Green Label Plus indoor air quality certification


Through Shaw’s Environmental Guarantee, Flourish carpet tile products can be reclaimed and recycled at end of life, supporting circular economy goals and long-term sustainability commitments.


Designed to Work Across the Portfolio


Flourish integrates easily with Shaw Contract’s broader product portfolio, including LVT and porcelain tile, helping designers create unified, high-performing interiors that support wellness, durability, and long-term value.


To learn more about Flourish and other Shaw Contract products, please visit shawcontract.com.

About Shaw Contract

Shaw Contract is a commercial flooring brand within Shaw Industries Group. Shaw Contract supplies broadloom carpet, carpet tile, rugs, engineered hardwoods and resilient flooring to commercial markets worldwide. Headquartered in Cartersville, Ga., we aim to create products and solutions that positively impact people and the planet. Learn more about us and our sustainability pledge, People Together, Planet Forever, at shawcontract.com.


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