The Project
Avendus Capital, a financial services firm that offers seven bespoke and distinct business offerings in asset management, credit solutions, investment banking and wealth management.
Considering the nature of their business, Avendus recognised the importance of creating a balanced space. One that reflects its brand and culture to its diverse clientele and employees while also creating the privacy their work demands.
Space Matrix's concept, driven by design thinking principles, aimed to achieve a dual objective. It involved not only consolidating the seven distinct financial businesses under a unified Avendus entity but also enhancing the experiences of two pivotal stakeholder groups: employees and Avendus’s esteemed clients.
Central to the design concept was the creation of two separate entrances that allowed the team to create tailored experiences within their workspace for both groups, all meticulously designed in accordance with Avendus's brand guidelines.
For employees, the primary emphasis was on cultivating a work environment that not only preserved and amplified the company's brand and culture but also provided a space conducive to productivity and collaboration.
In contrast, for the clients, the space delivers a unique and personalised experience that is closely aligned with the organisation's core values, all the while ensuring their privacy.
The design philosophy takes inspiration from the world of luxury and hospitality. This vision aimed to create a warm and inviting workspace that exudes opulence and sophistication while striking the perfect balance between privacy and collaboration.
